Designing for Experience

Original publication: 2 April 2004
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Rettiggoel.ux week.8.25.05 from Marc Rettig

In 2005, I invited Aradhana Goel — then of Maya Design and now directing the Mumbai office of IDEO — to co-present with me at Adaptive Path’s UX Week event. I was struck by the quality of the work she and her team did on redesigning the experience of the Carnegie Library system in Pittsburgh, and the quality of her storytelling. Her slides, which make up the middle section of this presentation, are worth the download on their own.

The presentation opens with a version of what I believe to be the historical heart of the design process. I’ve been using tea kettles as an example for a long time, and still do. And after Aradhana’s slides, I continue with case stories from Vassol‘s blood flow-measuring software, some work with Leo Burnett on the U.S. Army’s recruiting site, an appliance manufacturer, and the BBC.


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